The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. “According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
The argument in the memo underline that super screen movie production company faced decline in number of audience this year despite their belief - movies are of good quality, concluding to increase their advertisement budget for reaching out to their audience, creating awareness among them. Nevertheless the argument makes certain assumptions that must be evaluated before driving to stated conclusion.
The director states the company is producing good movies on the basis of critics reviews. but it fails to states how incisive are those critics?Does many people watch movies based on the reviews by that critics? Thus the argument must establish the importance of critics review by providing critics' proponents and accurate movie analysis statistics.
The argument fails to establish the fact that economic conditions of people is same as it was year before. it might be the case that people are in financial crisis and thus eschewing entertainment budget resulting in plummet decrease in collection of all companies movies rather than just super screen movies. people might be aware of those super qualities movies but are deliberately not buying tickets due to monetary problems, so increasing advertisement budget to create awareness among already enlighten denizens would be futile.
Every people have their choice regarding genre of movies they like to watch. In this regards the super screen might be creating movies of the genres that are like among few groups of people. The company must do its analysis before creation of the movie - will it attract audience? how does other movie of similar theme performed commercially? it might be the case company is remaking the movies originally created in different language which was watched by many people, loathing to dissipate money on very similar if not same movie.
The company's movies might be getting pirated or leaked online in various ersatz movie sites, making it available to rife audience free of cost. so the company should increase its cyber security rather then wasting money and time in advertisement od the movie.
in conclusion, super screen movie production should evaluate above mentioned assumptions, if all statisfied then it must increase the advertisement budget of the movies.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 356 350
No. of Characters: 1870 1500
No. of Different Words: 178 200
Fourth Root of Number of Words: 4.344 4.7
Average Word Length: 5.253 4.6
Word Length SD: 2.614 2.4
No. of Words greater than 5 chars: 154 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 32.364 21.0
Sentence Length SD: 20.904 7.5
Use of Discourse Markers (%): 0.727 0.12
Sentence-Text Coherence: 0.394 0.35
Sentence-Para Coherence: 0.721 0.50
Sentence-Sentence Coherence: 0.1 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 293, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Nevertheless,
...udience, creating awareness among them. Nevertheless the argument makes certain assumptions ...
^^^^^^^^^^^^
Line 3, column 91, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...movies on the basis of critics reviews. but it fails to states how incisive are tho...
^^^
Line 3, column 107, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'state'.
Suggestion: state
...sis of critics reviews. but it fails to states how incisive are those critics?Does man...
^^^^^^
Line 3, column 145, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Does
...o states how incisive are those critics?Does many people watch movies based on the r...
^^^^
Line 3, column 213, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...s based on the reviews by that critics? Thus the argument must establish the importa...
^^^^
Line 5, column 108, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...f people is same as it was year before. it might be the case that people are in fi...
^^
Line 5, column 311, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: People
...s rather than just super screen movies. people might be aware of those super qualities...
^^^^^^
Line 7, column 1, Rule ID: EACH_EVERY_NNS[1]
Message: 'Each' and 'every' are used with singular. Did you mean 'all'?
Suggestion: All
... enlighten denizens would be futile. Every people have their choice regarding genr...
^^^^^
Line 7, column 81, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
... genre of movies they like to watch. In this regards the super screen might be creat...
^^^^
Line 7, column 282, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: How
...f the movie - will it attract audience? how does other movie of similar theme perfo...
^^^
Line 7, column 344, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...f similar theme performed commercially? it might be the case company is remaking t...
^^
Line 9, column 145, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
...vailable to rife audience free of cost. so the company should increase its cyber s...
^^
Line 9, column 202, Rule ID: RATHER_THEN[1]
Message: Did you mean 'than'? 'than' is used for comparisons, 'then' is an expression of time.
Suggestion: than
...ould increase its cyber security rather then wasting money and time in advertisement...
^^^^
Line 11, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: In
... time in advertisement od the movie. in conclusion, super screen movie producti...
^^
Line 11, column 171, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the advertisement budget of the movies.
^^^
Transition Words or Phrases used:
but, if, nevertheless, regarding, so, then, thus, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 1917.0 2260.96107784 85% => OK
No of words: 355.0 441.139720559 80% => More content wanted.
Chars per words: 5.4 5.12650576532 105% => OK
Fourth root words length: 4.34067318298 4.56307096286 95% => OK
Word Length SD: 2.70289109794 2.78398813304 97% => OK
Unique words: 188.0 204.123752495 92% => More unique words wanted.
Unique words percentage: 0.529577464789 0.468620217663 113% => OK
syllable_count: 603.9 705.55239521 86% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 59.2721477593 57.8364921388 102% => OK
Chars per sentence: 119.8125 119.503703932 100% => OK
Words per sentence: 22.1875 23.324526521 95% => OK
Discourse Markers: 3.9375 5.70786347227 69% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 15.0 5.25449101796 285% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.220635657743 0.218282227539 101% => OK
Sentence topic coherence: 0.0812029779068 0.0743258471296 109% => OK
Sentence topic coherence SD: 0.0515219870385 0.0701772020484 73% => OK
Paragraph topic coherence: 0.127688182558 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.0366050180862 0.0628817314937 58% => OK
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 14.04 12.5979740519 111% => OK
dale_chall_readability_score: 9.22 8.32208582834 111% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.