"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
In given statements there is memo presented by theb advertising director of the Super Screen Movie production company. The advertising director presents an optimistic idea to increase the viewers of Super Screen Movie production company. For the conclusion, he has certain assumptions: He observes that in last year fewer people attended the movies of this company with compare to last year. But the percentage of postive reviwes are increased. So, the advertising director assumes tha there is no problem in quality of movies, but the advertising is weak. Therefore, he concludes that the company should allocate more budget in advertising to attract the people next year. But the presented observations and assumptions are not good enough to bolster the conclusion. There are certain flaws in statements.
The first thing the advertising director mentioned about the decrease of viwers compare to last year but the percentage of positive reviwes are increased. But this comparison of the number of viewers in last year and percentage of positive revies of this year is not appropriate. Beacuse for compare by percentage it is necessary to have some statistical data about the number of viewers in both years. Because if there might be 5000 viewers in last years and only 3000 gave positive reviews then it is 60%. but in this year only 1000 viewers from which 900 gave positive reviews than it is 90%. Then it does not mean that the quality of movies are good. how can one imagine the quality or liking of movies by percentage without any base? Therefore, this assumptions directly attenuate the conclusion.
The another thing is the satisfaction of managing director by the qualitty of their company's movies. It may be possible that the movie quality is not good enough to attract the customer. The assumption about the good movie quality on the basis of percentage is totally inppropriate. It may be possible that the other movie production companies make the movies which are much better than Super Screen Movie production company and due to this reason the customers might be gone to watch movies of other companies instead of this. Three is also an assumption about content is not reaching to prospective viewers. But if the content is really good then it will pervade quickly among people. Therefore, this assumption is also not effective.
The final and most important point is about the awareness of public about movies of Super Screen's Movies. The managing director assumes the lack awareness and assumes it as a reason of less number of people in their company. But there may be several possibilities here. It may be possible that the movies of this company are not released in all theatres. The stories of movies may also be not enough to attract the people. Generally, all the fans of movies always stay aware about the upcominng movies. Therefore, by increasing the advertising the awareness will increase is not a good solution of problem and so by increasing advertising budget of nexxt year there is not an efficient probability to increase viewers.
In conclusion, The observations and assumptions presented in statement does not bolster the conclusion. If more evidences and statistical date is present, Then we can think about the optimistic idea of advertising director. But the given evidences and data attenuates the conclusion of advertising director of Super Screen Movie production company.
Comments
Essay evaluation report
Sentence: In given statements there is memo presented by theb advertising director of the Super Screen Movie production company.
Error: theb Suggestion: them
Sentence: But the percentage of postive reviwes are increased.
Error: reviwes Suggestion: reviews
Error: postive Suggestion: positive
Sentence: So, the advertising director assumes tha there is no problem in quality of movies, but the advertising is weak.
Error: tha Suggestion: than
Sentence: The first thing the advertising director mentioned about the decrease of viwers compare to last year but the percentage of positive reviwes are increased.
Error: viwers Suggestion: viewers
Error: reviwes Suggestion: reviews
Sentence: But this comparison of the number of viewers in last year and percentage of positive revies of this year is not appropriate.
Error: revies Suggestion: No alternate word
Sentence: The another thing is the satisfaction of managing director by the qualitty of their company's movies.
Error: qualitty Suggestion: quality
Sentence: The assumption about the good movie quality on the basis of percentage is totally inppropriate.
Error: inppropriate Suggestion: inappropriate
Sentence: Generally, all the fans of movies always stay aware about the upcominng movies.
Error: upcominng Suggestion: upcoming
Sentence: Therefore, by increasing the advertising the awareness will increase is not a good solution of problem and so by increasing advertising budget of nexxt year there is not an efficient probability to increase viewers.
Error: nexxt Suggestion: next
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argument 1 -- not OK
argument 2 -- OK
argument 3 -- not exactly
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sample:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 11 2
No. of Sentences: 31 15
No. of Words: 560 350
No. of Characters: 2810 1500
No. of Different Words: 204 200
Fourth Root of Number of Words: 4.865 4.7
Average Word Length: 5.018 4.6
Word Length SD: 2.739 2.4
No. of Words greater than 5 chars: 207 100
No. of Words greater than 6 chars: 167 80
No. of Words greater than 7 chars: 113 40
No. of Words greater than 8 chars: 80 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.065 21.0
Sentence Length SD: 8.351 7.5
Use of Discourse Markers (%): 0.71 0.12
Sentence-Text Coherence: 0.284 0.35
Sentence-Para Coherence: 0.452 0.50
Sentence-Sentence Coherence: 0.092 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 123, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...mpare to last year but the percentage of positive reviwes are increased. But this...
^^
Line 3, column 510, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...0 gave positive reviews then it is 60%. but in this year only 1000 viewers from whi...
^^^
Line 3, column 657, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: How
...an that the quality of movies are good. how can one imagine the quality or liking o...
^^^
Line 3, column 752, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...percentage without any base? Therefore, this assumptions directly attenuate the conc...
^^^^
Transition Words or Phrases used:
also, but, first, if, may, really, so, then, therefore, another thing, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 32.0 19.6327345309 163% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 75.0 55.5748502994 135% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2872.0 2260.96107784 127% => OK
No of words: 560.0 441.139720559 127% => OK
Chars per words: 5.12857142857 5.12650576532 100% => OK
Fourth root words length: 4.8645985582 4.56307096286 107% => OK
Word Length SD: 2.80585893939 2.78398813304 101% => OK
Unique words: 207.0 204.123752495 101% => OK
Unique words percentage: 0.369642857143 0.468620217663 79% => More unique words wanted or less content wanted.
syllable_count: 909.0 705.55239521 129% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 8.0 1.67365269461 478% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 33.0 19.7664670659 167% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 43.1909931773 57.8364921388 75% => OK
Chars per sentence: 87.0303030303 119.503703932 73% => OK
Words per sentence: 16.9696969697 23.324526521 73% => OK
Discourse Markers: 2.54545454545 5.70786347227 45% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 21.0 8.20758483034 256% => Less positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.253088006977 0.218282227539 116% => OK
Sentence topic coherence: 0.0665633553792 0.0743258471296 90% => OK
Sentence topic coherence SD: 0.081335228163 0.0701772020484 116% => OK
Paragraph topic coherence: 0.156759198734 0.128457276422 122% => OK
Paragraph topic coherence SD: 0.0579591406568 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 11.2 14.3799401198 78% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 12.18 12.5979740519 97% => OK
dale_chall_readability_score: 6.94 8.32208582834 83% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.