Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
The author asserts that for Nature's Way, as far as in the town Plainsville citizens are particularly keen on healthy life and sports, would prove to be productive to open its next franchise for the town’s residents. Nevertheless, some important flaws are evident in the reasoning chain: for instance, it is quite opaque what relation is to be made between the fitness-for-life program and the interest of the citizens about healthy food, as it is not lucid if the high profits of running shoes are linked to a concrete interest for sport and, what is more, the size of the town (and thus the consistency of the full aerobics classes occurrence) is not further qualified.
While it is to be deemed compelling that children taking part of a fitness-for-life program about the advantages of sport and exercise at an early age are going to be more sensible on the issue, some unconvincing assumptions are made. The specific circumstance of the program is proposed by the author as a mean to maintain that, in the future, children are going to be the "new generation of potential customers". This expects, first of all, that children will keep their interest in regular exercise throughout their life, but it also makes an even heavier and more flawed assumption, namely, that this fitness sensibility will result in some sort of interest for health-related products. Hence, if this proved to be incorrect, the argument would end up being crucially weaker.
A similar unclear assumption is made regarding the shoes commerce. In fact, why would the sales of running and exercise clothing bring any useful info to the argument? The only way for this to happen is, of course, that the sales are related to a general and diffused sensibility about healthiness and fitness (still, it remains unstated why this would be something concretely important for a health food store). What if, for instance, that for running shoes was just a trend, a sort of aesthetic ephemeral penchant? It would be clearly evident that basing an argument on this circumstance is an unreasonable process. Or what if the running shoes stores are the only shops of Plainsville? In all effects, we are furnished no real data about the size of the town or the number of its people.
The considerable size of the town is also the assumption that backs up the consideration about the aerobic and the weight training classes. The author considers correct to derivate, from the fact that these classes are always full, that people are actively interested in health food and, thus, in Nature's Way products. However, we cannot leave untouched the possibility that these classes are not well balanced with the size of the town. For example, the classes could be of a really little number, say just a couple of lessons in a town of hundreds of thousands of citizens. Or, on the contrary, it could be a really little town with no other sport activities offered to its people, so that the only choice would be taking part of fitness classes. In both cases, it is clear the Nature's Way could terribly err if it settled the new franchise without considering the truth behind this assumption, that is, if it does not surveys the number of citizens, of aerobic classes and of other sport activities in the town.
In conclusion, while the argument could effectively suggest a successful franchise to Nature's Way, the author is unable to analyse the various circumstances that, if unwarranted, could weaken the argument itself at a point that Nature's Way would suffer a strong waste of money if it concretely aligned to the proposal.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
----------------
Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 609 350
No. of Characters: 2902 1500
No. of Different Words: 259 200
Fourth Root of Number of Words: 4.968 4.7
Average Word Length: 4.765 4.6
Word Length SD: 2.721 2.4
No. of Words greater than 5 chars: 203 100
No. of Words greater than 6 chars: 158 80
No. of Words greater than 7 chars: 108 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.45 21.0
Sentence Length SD: 15.998 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.304 0.35
Sentence-Para Coherence: 0.52 0.50
Sentence-Sentence Coherence: 0.101 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 52, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'shoes'' or 'shoe's'?
Suggestion: shoes'; shoe's
...nclear assumption is made regarding the shoes commerce. In fact, why would the sales ...
^^^^^
Line 7, column 922, Rule ID: DOES_X_HAS[1]
Message: Did you mean 'survey'? As 'do' is already inflected, the verb cannot also be inflected.
Suggestion: survey
...his assumption, that is, if it does not surveys the number of citizens, of aerobic clas...
^^^^^^^
Line 7, column 922, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'survey'
Suggestion: survey
...his assumption, that is, if it does not surveys the number of citizens, of aerobic clas...
^^^^^^^
Transition Words or Phrases used:
also, but, first, hence, however, if, nevertheless, really, regarding, so, still, thus, well, while, for example, for instance, in conclusion, in fact, of course, sort of, first of all, on the contrary, what is more
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 39.0 19.6327345309 199% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 81.0 55.5748502994 146% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2996.0 2260.96107784 133% => OK
No of words: 609.0 441.139720559 138% => Less content wanted.
Chars per words: 4.91954022989 5.12650576532 96% => OK
Fourth root words length: 4.96768813016 4.56307096286 109% => OK
Word Length SD: 2.82715802452 2.78398813304 102% => OK
Unique words: 274.0 204.123752495 134% => OK
Unique words percentage: 0.449917898194 0.468620217663 96% => OK
syllable_count: 930.6 705.55239521 132% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 4.96107784431 282% => Less pronouns wanted as sentence beginning.
Article: 11.0 8.76447105788 126% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 10.0 4.22255489022 237% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 95.8218529355 57.8364921388 166% => OK
Chars per sentence: 149.8 119.503703932 125% => OK
Words per sentence: 30.45 23.324526521 131% => OK
Discourse Markers: 10.75 5.70786347227 188% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.252395888295 0.218282227539 116% => OK
Sentence topic coherence: 0.0747809043128 0.0743258471296 101% => OK
Sentence topic coherence SD: 0.062167568315 0.0701772020484 89% => OK
Paragraph topic coherence: 0.143625190881 0.128457276422 112% => OK
Paragraph topic coherence SD: 0.0356898463858 0.0628817314937 57% => OK
Essay readability:
automated_readability_index: 17.0 14.3799401198 118% => OK
flesch_reading_ease: 49.49 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 11.85 12.5979740519 94% => OK
dale_chall_readability_score: 8.47 8.32208582834 102% => OK
difficult_words: 129.0 98.500998004 131% => OK
linsear_write_formula: 27.0 12.3882235529 218% => Linsear_write_formula is high.
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.