Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The arguments and claims provided by the advertising director of the company are weakly supported and there are flaws and questions which should be answered before allocating a greater budget to advertisement.
The memo states that fewer people have attended the movies by Super Screen and percentage of positive reviews has increase during the past year. One may think that this is because of decrease in total population of movie goers and cannot be directly associated to the quality of the movies or any improvements in the quality of the movies. For example, it is possible that the reviewers are still watching movies made by this company and still reviewing them and their numbers have not decreased during the previous year, whereas their percentage has increased as less people watched their movies.
One question is that how does the production company knows that the contents of the reviews are not reaching general public? If the company could provided more information here such as results of a survey, conducted on the audience, it could be much more useful in understanding whether people are aware of the reviews and the quality of the movies or not. Also, other production companies might have released blockbusters during the previous year which were more interesting and attracted many of the movie goers making the competition sour for the Super Screen Movie Production Company, who might have just gone through a bad year in productions, thus explains their poor performance in the box office.
It is also stated by the memo that problem does not lie within the quality of the movies produces. The production company should consider that there is no evidence provided to strengthen this claim by the advertising director's. They should start asking the movie goers about the quality of their movies rather than focusing on movie reviewers only. Maybe, the critics who review these specific movies are content with them while the general public do not like the general quality of the movies produced or are not interested in those specific movies reviewed by critics, thus they are becoming less interested in this company's productions. It could be more useful if it was known which movies where reviewed by critics and if people's opinion is inline with critics or not.
All in all, the decision made by the advertising director is rash one and the evidence provided is inadequate, consequently, their argument is a weak one. They should start collecting insightful information about their customers and analyse it throughly.
Grammar and spelling errors:
Line 3, column 565, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...ereas their percentage has increased as less people watched their movies. One que...
^^^^
Line 5, column 54, Rule ID: DOES_NP_VBZ[1]
Message: Did you mean 'know'?
Suggestion: know
...is that how does the production company knows that the contents of the reviews are no...
^^^^^
Line 5, column 110, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ontents of the reviews are not reaching general public? If the company could provided more inf...
^^^^^^^^^^^^^^
Line 5, column 147, Rule ID: DID_BASEFORM[1]
Message: The verb 'could' requires the base form of the verb: 'provide'
Suggestion: provide
...ng general public? If the company could provided more information here such as results o...
^^^^^^^^
Line 7, column 115, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'companies'.
Suggestion: companies
... of the movies produces. The production company should consider that there is no eviden...
^^^^^^^
Line 7, column 434, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
... movies are content with them while the general public do not like the general quality of the ...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, consequently, if, may, so, still, then, thus, whereas, while, for example, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.5258426966 118% => OK
Auxiliary verbs: 11.0 12.4196629213 89% => OK
Conjunction : 16.0 14.8657303371 108% => OK
Relative clauses : 13.0 11.3162921348 115% => OK
Pronoun: 31.0 33.0505617978 94% => OK
Preposition: 47.0 58.6224719101 80% => OK
Nominalization: 15.0 12.9106741573 116% => OK
Performance on vocabulary words:
No of characters: 2140.0 2235.4752809 96% => OK
No of words: 417.0 442.535393258 94% => More content wanted.
Chars per words: 5.13189448441 5.05705443957 101% => OK
Fourth root words length: 4.5189133491 4.55969084622 99% => OK
Word Length SD: 2.63865042442 2.79657885939 94% => OK
Unique words: 198.0 215.323595506 92% => More unique words wanted.
Unique words percentage: 0.474820143885 0.4932671777 96% => OK
syllable_count: 667.8 704.065955056 95% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 6.24550561798 112% => OK
Article: 5.0 4.99550561798 100% => OK
Subordination: 1.0 3.10617977528 32% => OK
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 0.0 4.38483146067 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 20.2370786517 69% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 23.0359550562 126% => The Avg. Sentence Length is relatively long.
Sentence length SD: 73.9466506534 60.3974514979 122% => OK
Chars per sentence: 152.857142857 118.986275619 128% => OK
Words per sentence: 29.7857142857 23.4991977007 127% => OK
Discourse Markers: 6.28571428571 5.21951772744 120% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 6.0 7.80617977528 77% => OK
Sentences with positive sentiment : 6.0 10.2758426966 58% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 5.13820224719 117% => OK
Sentences with neutral sentiment: 2.0 4.83258426966 41% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.160705055587 0.243740707755 66% => OK
Sentence topic coherence: 0.0656659903846 0.0831039109588 79% => OK
Sentence topic coherence SD: 0.0730617910164 0.0758088955206 96% => OK
Paragraph topic coherence: 0.0905777188589 0.150359130593 60% => OK
Paragraph topic coherence SD: 0.0425565801487 0.0667264976115 64% => OK
Essay readability:
automated_readability_index: 17.6 14.1392134831 124% => OK
flesch_reading_ease: 42.04 48.8420337079 86% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 14.6 12.1743820225 120% => OK
coleman_liau_index: 13.07 12.1639044944 107% => OK
dale_chall_readability_score: 8.63 8.38706741573 103% => OK
difficult_words: 94.0 100.480337079 94% => OK
linsear_write_formula: 14.0 11.8971910112 118% => OK
gunning_fog: 13.6 11.2143820225 121% => OK
text_standard: 14.0 11.7820224719 119% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.