"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The director points out that Super Screen- produced movies are lack of awareness and thus a budget is required to promote their movies. However the director mut first answer the following questions before making the decision.
First of all, who are the conductors of the report? What are thier backgrounds? Are they college interns that make those reports with their lousy exel forms? Or are they poorly paid marketing people who did not put any effort on their work. Before we can accept the result of the report, the director must provide the backgrounds of the conductors of the report.
Secondly, the memo indicates that though the percentage of positive reviews increased, their movies wans't popular last year. While the dictator only presnets the percentage of positive views we need to know the exact numbers of people who did reviews. If there are only hundreds of reviews throughout the nation, a positive review' increase cannot reflect the popularity of their movies.Also, the director only points out that their movies are not fully aware in the past year. Does this mean that their movies are unaware two years ago, five years ago or a decade? Maybe their movies are popular before but the last year there is a craze of other genres of films and people lose interest of Super Screen-porduced movies. Although their movies are not worsen, it only attracts a few loyal customers to watch their films.
Thirdly, who are the reviewers? Are they some program robots increases the positives reviews that Super Screen workers implemented in their website in order to make their director happy?Was the review rated mutiple times by Spuer Screen fans? Where are the source of the reviews? Maybe ther are from unoffical websites such as blogs, youtube or even social media. Some bloggers writing about how good thier film was cannot represent the taste of the publis. The director maybe relying on unknown review sources, thus the company need to conduct their own reviews and cross reference with other sources of reviews.
Lastly, the director decides to increase marketing budget to increase their movie awareness. However, the director need to answer whether its movis are really great. Not by concluding it from movie reviewers, they need to ask advice from movie critiques and spend more budget on improving movies.
The director must answer the questions before making the decisions.
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Grammar and spelling errors:
Line 1, column 137, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA
Message: Did you forget a comma after a conjunctive/linking adverb?
...et is required to promote their movies. However the director mut first answer the follo...
Line 9, column 59, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
... indicates that though the percentage of positive reviews increased, their movies...
Line 9, column 127, Rule ID: SENTENCE_FRAGMENT
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
..., their movies wanst popular last year. While the dictator only presnets the percenta...
Line 9, column 388, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
... reflect the popularity of their movies.Also, the director only points out that thei...
Line 9, column 753, Rule ID: BEEN_PART_AGREEMENT
Message: Consider using a past participle here: 'worsened'.
...d movies. Although their movies are not worsen, it only attracts a few loyal customers...
Line 13, column 187, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
...e in order to make their director happy?Was the review rated mutiple times by Spuer...
Transition Words or Phrases used:
also, but, first, however, if, lastly, may, really, second, secondly, so, third, thirdly, thus, while, even so, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.5258426966 97% => OK
Auxiliary verbs: 9.0 12.4196629213 72% => OK
Conjunction : 8.0 14.8657303371 54% => More conjunction wanted.
Relative clauses : 11.0 11.3162921348 97% => OK
Pronoun: 31.0 33.0505617978 94% => OK
Preposition: 48.0 58.6224719101 82% => OK
Nominalization: 1.0 12.9106741573 8% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2029.0 2235.4752809 91% => OK
No of words: 395.0 442.535393258 89% => More content wanted.
Chars per words: 5.13670886076 5.05705443957 102% => OK
Fourth root words length: 4.45809453852 4.55969084622 98% => OK
Word Length SD: 2.36063698057 2.79657885939 84% => OK
Unique words: 207.0 215.323595506 96% => OK
Unique words percentage: 0.524050632911 0.4932671777 106% => OK
syllable_count: 614.7 704.065955056 87% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 6.24550561798 48% => OK
Article: 9.0 4.99550561798 180% => OK
Subordination: 4.0 3.10617977528 129% => OK
Conjunction: 1.0 1.77640449438 56% => OK
Preposition: 1.0 4.38483146067 23% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 20.2370786517 114% => OK
Sentence length: 17.0 23.0359550562 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 49.8748907357 60.3974514979 83% => OK
Chars per sentence: 88.2173913043 118.986275619 74% => OK
Words per sentence: 17.1739130435 23.4991977007 73% => OK
Discourse Markers: 5.78260869565 5.21951772744 111% => OK
Paragraphs: 6.0 4.97078651685 121% => OK
Language errors: 6.0 7.80617977528 77% => OK
Sentences with positive sentiment : 12.0 10.2758426966 117% => OK
Sentences with negative sentiment : 2.0 5.13820224719 39% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.83258426966 186% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.223345427806 0.243740707755 92% => OK
Sentence topic coherence: 0.0638240784093 0.0831039109588 77% => OK
Sentence topic coherence SD: 0.0559642052987 0.0758088955206 74% => OK
Paragraph topic coherence: 0.117855110147 0.150359130593 78% => OK
Paragraph topic coherence SD: 0.0615149251914 0.0667264976115 92% => OK
automated_readability_index: 11.4 14.1392134831 81% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.8420337079 111% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.1743820225 81% => OK
coleman_liau_index: 12.24 12.1639044944 101% => OK
dale_chall_readability_score: 8.36 8.38706741573 100% => OK
difficult_words: 97.0 100.480337079 97% => OK
linsear_write_formula: 6.0 11.8971910112 50% => Linsear_write_formula is low.
gunning_fog: 8.8 11.2143820225 78% => OK
text_standard: 10.0 11.7820224719 85% => OK
What are above readability scores?
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.