We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening th

Essay topics:

We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café.

In this argument the author urge to consider that Monarch Books Store should open the cafe in their premises in order to increase their customer base. To support this recommendation, the author state that the same is been done by the Regal store which resulted in increment of their people sitting there. I find this argument unconvincing for some reasons.
First, author presuppose that the book store's business can take a boom by opening the cafe inside the store so that customers can fill their stomach in addition with reading their favorite stories. It is entirely possible to assume that every reading that come to the book stores like to eat and read simultaneously. For instance, Monarch books store primarily opened with the concept of creating the healthy environment for the readers who want to escape the hassle of the society and would want to read quietly. There are students who come to revise notes from their lectures, Office people who want to make their pending reports and some anxious readers who would not want to be disturbed while reading their favorite novels. Opening the cafe will act as a distraction to these people as it will create unnecessary noise about ordering the edible items or there might be some coffee spill accidents that will disturb the disciplined environment of the whole cafe. Thus by opening the cafe in the book store, it will more likely to be convert into a chatter box as it is obvious that people will be talking to others while having their evening coffee.
Second, the author assume that what happened with Regal store, the same will happen to the Monarch book store. this assumption is unwarranted. It is possible to assume Regal store does not have a good quality and updated catalogue of books that are in demand from the public. It is also possible that the location of the cafe is not suitable for the reader to calming and patiently do their work as it is near the intersection. Location plays an important role for any reader to do his job and Monarch store seems to understand their perspective as it is situated on the side-street of the main road. Therefore, it is a presumption to say that Monarch store will able to increase their customer base if they do same like Regal book store.
Author also used the wrong reversal flaw in this argument which is defined as what happens to one will happen to everyone around him. It is clearly not the case with monarch book store as there are plethora of customers that come there, sit- back and relax while they do their work.
In conclusion, this augment is vague and ambiguous. To strengthen this argument, the author must at very least should do the survey participating variety of present and existing customers to ensure whether there is a real need to open a cafe in this existing book store.

Votes
Average: 6.6 (1 vote)
Essay Categories

Comments

Grammar and spelling errors:
Line 2, column 967, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...ciplined environment of the whole cafe. Thus by opening the cafe in the book store, ...
^^^^
Line 3, column 111, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
... will happen to the Monarch book store. this assumption is unwarranted. It is possib...
^^^^

Transition Words or Phrases used:
also, first, if, second, so, then, therefore, thus, while, for instance, in addition, in conclusion

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 22.0 19.5258426966 113% => OK
Auxiliary verbs: 17.0 12.4196629213 137% => OK
Conjunction : 10.0 14.8657303371 67% => OK
Relative clauses : 19.0 11.3162921348 168% => OK
Pronoun: 50.0 33.0505617978 151% => Less pronouns wanted
Preposition: 63.0 58.6224719101 107% => OK
Nominalization: 17.0 12.9106741573 132% => OK

Performance on vocabulary words:
No of characters: 2324.0 2235.4752809 104% => OK
No of words: 490.0 442.535393258 111% => OK
Chars per words: 4.74285714286 5.05705443957 94% => OK
Fourth root words length: 4.70488508055 4.55969084622 103% => OK
Word Length SD: 2.45209325872 2.79657885939 88% => OK
Unique words: 225.0 215.323595506 104% => OK
Unique words percentage: 0.459183673469 0.4932671777 93% => More unique words wanted or less content wanted.
syllable_count: 738.0 704.065955056 105% => OK
avg_syllables_per_word: 1.5 1.59117977528 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 6.24550561798 144% => OK
Article: 4.0 4.99550561798 80% => OK
Subordination: 0.0 3.10617977528 0% => More adverbial clause wanted.
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 4.0 4.38483146067 91% => OK

Performance on sentences:
How many sentences: 19.0 20.2370786517 94% => OK
Sentence length: 25.0 23.0359550562 109% => OK
Sentence length SD: 55.8921101573 60.3974514979 93% => OK
Chars per sentence: 122.315789474 118.986275619 103% => OK
Words per sentence: 25.7894736842 23.4991977007 110% => OK
Discourse Markers: 5.21052631579 5.21951772744 100% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 2.0 7.80617977528 26% => OK
Sentences with positive sentiment : 9.0 10.2758426966 88% => OK
Sentences with negative sentiment : 6.0 5.13820224719 117% => OK
Sentences with neutral sentiment: 4.0 4.83258426966 83% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.237091567959 0.243740707755 97% => OK
Sentence topic coherence: 0.0860913390361 0.0831039109588 104% => OK
Sentence topic coherence SD: 0.0620240462588 0.0758088955206 82% => OK
Paragraph topic coherence: 0.141477816406 0.150359130593 94% => OK
Paragraph topic coherence SD: 0.0498790290208 0.0667264976115 75% => OK

Essay readability:
automated_readability_index: 13.8 14.1392134831 98% => OK
flesch_reading_ease: 54.56 48.8420337079 112% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.1743820225 98% => OK
coleman_liau_index: 10.51 12.1639044944 86% => OK
dale_chall_readability_score: 7.94 8.38706741573 95% => OK
difficult_words: 95.0 100.480337079 95% => OK
linsear_write_formula: 10.5 11.8971910112 88% => OK
gunning_fog: 12.0 11.2143820225 107% => OK
text_standard: 12.0 11.7820224719 102% => OK
What are above readability scores?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.