The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the programs and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The author argument said that in order to attract more viewers to the program and to avoid losing any further advertising revenues, the station will restore the time devoted to weather and local news to its former level. The argument may seem plausible, but careful scrutiny reveal some flaws.
First of all, devoting more time for weather and local news not guarantee an increase on viewer. devoting more time in one program can also make viewer feel bored if the program is not attracting. adding more time in boring programs just make the situation worse. it is better to evaluate the program or use a new concept in order to refresh the audience.
Secondly, the ads that canceled their advertising contract not necessarily caused by the absence of weather and local news. An advertising company that canceling a contract may seem bad. but, it may not only caused by the absence or little time of the program. it may be caused by the unsuitable that occur between the program and the ads or they just want to cancel the contract with their own decision and reason.
In conclusion, the evidence provided by the author is not enough to conclude that they need more time for weather and local news in order to increase viewers and attract more ads. Moreover, increasing viewer is more complicated than just devoting more duration in one program, the program's quality, concept, and any other aspect also takes place in attracting viewers.
Comments
Essay evaluation report
flaws:
No. of Words: 246 350
Minimum 250 words wanted
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 7 15
No. of Words: 246 350
No. of Characters: 1168 1500
No. of Different Words: 120 200
Fourth Root of Number of Words: 3.96 4.7
Average Word Length: 4.748 4.6
Word Length SD: 2.36 2.4
No. of Words greater than 5 chars: 86 100
No. of Words greater than 6 chars: 67 80
No. of Words greater than 7 chars: 38 40
No. of Words greater than 8 chars: 15 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 35.143 21.0
Sentence Length SD: 17.324 7.5
Use of Discourse Markers (%): 0.857 0.12
Sentence-Text Coherence: 0.499 0.35
Sentence-Para Coherence: 0.773 0.50
Sentence-Sentence Coherence: 0.098 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 98, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Devoting
...ws not guarantee an increase on viewer. devoting more time in one program can also make ...
^^^^^^^^
Line 3, column 198, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Adding
...bored if the program is not attracting. adding more time in boring programs just make ...
^^^^^^
Line 3, column 265, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...programs just make the situation worse. it is better to evaluate the program or us...
^^
Line 5, column 100, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...not necessarily caused by the absence of weather and local news. An advertising c...
^^
Line 5, column 141, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'companies'.
Suggestion: companies
... weather and local news. An advertising company that canceling a contract may seem bad....
^^^^^^^
Line 5, column 189, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...that canceling a contract may seem bad. but, it may not only caused by the absence ...
^^^
Line 5, column 249, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... caused by the absence or little time of the program. it may be caused by the uns...
^^
Line 5, column 264, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...absence or little time of the program. it may be caused by the unsuitable that oc...
^^
Line 5, column 419, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...act with their own decision and reason. In conclusion, the evidence provided by ...
^^^^^
Transition Words or Phrases used:
also, but, first, if, may, moreover, second, secondly, so, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 19.6327345309 25% => More to be verbs wanted.
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 13.0 28.8173652695 45% => OK
Preposition: 28.0 55.5748502994 50% => More preposition wanted.
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1203.0 2260.96107784 53% => More number of characters wanted.
No of words: 246.0 441.139720559 56% => More content wanted.
Chars per words: 4.89024390244 5.12650576532 95% => OK
Fourth root words length: 3.96035189615 4.56307096286 87% => OK
Word Length SD: 2.42963300339 2.78398813304 87% => OK
Unique words: 125.0 204.123752495 61% => More unique words wanted.
Unique words percentage: 0.508130081301 0.468620217663 108% => OK
syllable_count: 378.9 705.55239521 54% => syllable counts are too short.
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 51.4913018545 57.8364921388 89% => OK
Chars per sentence: 100.25 119.503703932 84% => OK
Words per sentence: 20.5 23.324526521 88% => OK
Discourse Markers: 7.16666666667 5.70786347227 126% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.251749245949 0.218282227539 115% => OK
Sentence topic coherence: 0.107914164285 0.0743258471296 145% => OK
Sentence topic coherence SD: 0.0858039906977 0.0701772020484 122% => OK
Paragraph topic coherence: 0.168817781086 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.0511228222644 0.0628817314937 81% => OK
Essay readability:
automated_readability_index: 11.9 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.08 12.5979740519 88% => OK
dale_chall_readability_score: 8.42 8.32208582834 101% => OK
difficult_words: 59.0 98.500998004 60% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Minimum 250 words wanted.
Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.