The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The conclusion drawn in the following memorandum have certain loopholes. The fact believe that the television station can draw viewers just by going back to the previously successful program is supported by little premise.
For instance, the manager mentions of complains they recieved from the customers about the weather and local news coverage but she does not go into the details of the complains.They might be complaining about the decrease in the local coverage but that does not necessarily mean that they don't want the national coverage. There problem might be about specific news that were not covered but overall they are fine. How can we possibly know that all the audience want the local news and weather report. There can be more viewers who did not send complain as they are liking the new programs. Now even they can move away with these sudeen change in the schedule.
There is a chance that the audiences has found some new program which is more intriguing and exciting. Generally they are no more interested in news coverage on television and they are using the Internet. May be they are watching some soap or television series late at night. In that case the company should find some different method of news production in order to attract audience. Like, they can go for a late night comedy show which blends comedy with news.
Moreover, one of the major reasons for losing viewers and revenue can be due to new competitors. There are new news brodacasting network which has more viewers. May be they have better coverage and there working is more professional than this particular station. So the company mighty introspect on its working style and ethics of delaing with the advertisers. They can provide cheaper advertising slots then some more advertiser will invest.
The following arguments needs to be reviewed and the company should scrutinize some of the other possible reason, before they reach for a conclusion.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
----------------------------
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 327 350
No. of Characters: 1590 1500
No. of Different Words: 177 200
Fourth Root of Number of Words: 4.252 4.7
Average Word Length: 4.862 4.6
Word Length SD: 2.449 2.4
No. of Words greater than 5 chars: 106 100
No. of Words greater than 6 chars: 86 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.167 21.0
Sentence Length SD: 9.668 7.5
Use of Discourse Markers (%): 0.389 0.12
Sentence-Text Coherence: 0.305 0.35
Sentence-Para Coherence: 0.533 0.50
Sentence-Sentence Coherence: 0.078 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 83, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'believes'.
Suggestion: believes
...randum have certain loopholes. The fact believe that the television station can draw vi...
^^^^^^^
Line 3, column 167, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... she does not go into the details of the complains.They might be complaining abou...
^^
Line 3, column 179, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: They
...t go into the details of the complains.They might be complaining about the decrease...
^^^^
Line 3, column 291, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...hat does not necessarily mean that they dont want the national coverage. There probl...
^^^^
Line 3, column 563, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...ewers who did not send complain as they are liking the new programs. Now even they can mov...
^^^^^^^^^^
Line 3, column 662, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...th these sudeen change in the schedule. There is a chance that the audiences has...
^^^^^
Line 5, column 206, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: Maybe
...vision and they are using the Internet. May be they are watching some soap or televisi...
^^^^^^
Line 7, column 130, Rule ID: THERE_RE_MANY[3]
Message: Possible agreement error. Did you mean 'networks'?
Suggestion: networks
...titors. There are new news brodacasting network which has more viewers. May be they hav...
^^^^^^^
Line 7, column 162, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: Maybe
...casting network which has more viewers. May be they have better coverage and there wor...
^^^^^^
Line 10, column 25, Rule ID: AGREEMENT_SENT_START[2]
Message: You should probably use 'need'.
Suggestion: need
...ll invest. The following arguments needs to be reviewed and the company should s...
^^^^^
Line 10, column 80, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...iewed and the company should scrutinize some of the other possible reason, before they reac...
^^^^^^^^^^^
Transition Words or Phrases used:
but, if, may, moreover, so, then, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 30.0 55.5748502994 54% => More preposition wanted.
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1635.0 2260.96107784 72% => OK
No of words: 325.0 441.139720559 74% => More content wanted.
Chars per words: 5.03076923077 5.12650576532 98% => OK
Fourth root words length: 4.24591054749 4.56307096286 93% => OK
Word Length SD: 2.56338533559 2.78398813304 92% => OK
Unique words: 179.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.550769230769 0.468620217663 118% => OK
syllable_count: 504.0 705.55239521 71% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 57.0952474725 57.8364921388 99% => OK
Chars per sentence: 90.8333333333 119.503703932 76% => OK
Words per sentence: 18.0555555556 23.324526521 77% => OK
Discourse Markers: 2.55555555556 5.70786347227 45% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.164885524931 0.218282227539 76% => OK
Sentence topic coherence: 0.0571996144431 0.0743258471296 77% => OK
Sentence topic coherence SD: 0.0453162505944 0.0701772020484 65% => OK
Paragraph topic coherence: 0.0890651190943 0.128457276422 69% => OK
Paragraph topic coherence SD: 0.0489553123512 0.0628817314937 78% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.6 12.5979740519 92% => OK
dale_chall_readability_score: 8.17 8.32208582834 98% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.