The following is taken from a memo from the advertising director of the super screen movie production company.
“According to a recent report from our marketing department, during the past year, fewer people attended SuperzScreen-produced movies than in any other year. And yet the percentage of positive reviewers by mbie reviewers about specific Super Screen movies actually increased durig the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awarness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budjet next year to reaching the public thriugh advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide wether the recommendation and the agrument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument could be summarized as super screen movies production company should increase the advertisement in order to increase the number of viewers. This argument recommendation validation could be investigated through a set of questions that need to be answered properly.
For instance, the director of the production comapny should answer questions regarding the current adertising strategy. Perhaps this adopted straregy is not sufficient for the market needs. Thus, the company should modify the advertising strategy rather than devote more budject to the advertising section.
Furthermore, it is need to be surveyed about wether the produced Super Screen Movies gain the concern of a limit viewers or a vast range of viewers. Maybe the movies itselves are not sufficient to interest the most of viewers and only a limited number of people are concerned with such movies topics.
For example, maybe the produced Super Screen Movies of the past year were mainly for +18 category of people consequently the families didnt intend to watch these movies, while the families for example are the main viewers and the most tickets buyers in that company's society.
Moreover, the director should provide a logic answer about what is the other posible reasons that are influencing number of viewers other than advertising. It could be a set of reasons that need to be studied and then increaing the advertising budjet would not increase the number of viewers by it's own without developing other movies production consideration.
In addition, the company's director need to represent the positive viewers reviews. Perhaps it is related to a certain developed quality of the movies and irrelevant to the main reasons of decreasing the number of movies viewers. Maybe these reviews were by the people for example that find their interest for example to anime Super Screen Movies and not representing the wide vast Super Screen Movies viewers in the company's society.
Consequently, the previously demonstrated questions are a sample of a set of questions that are needed to be answer clearly and logically in order to validated the director's conculusion efficiency about increasing the number of viewers future strategy.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 351 350
No. of Characters: 1840 1500
No. of Different Words: 158 200
Fourth Root of Number of Words: 4.328 4.7
Average Word Length: 5.242 4.6
Word Length SD: 2.756 2.4
No. of Words greater than 5 chars: 159 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.071 21.0
Sentence Length SD: 9.787 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.394 0.35
Sentence-Para Coherence: 0.728 0.50
Sentence-Sentence Coherence: 0.085 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 1, column 36, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
The argument could be summarized as super screen movies production company s...
^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s that need to be answered properly. For instance, the director of the produc...
^^^
Line 3, column 102, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d answer questions regarding the current adertising strategy. Perhaps this adopte...
^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... budject to the advertising section. Furthermore, it is need to be surveyed a...
^^^
Line 5, column 214, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the viewers') or simply say ''most viewers''.
Suggestion: most of the viewers; most viewers
...lves are not sufficient to interest the most of viewers and only a limited number of people are...
^^^^^^^^^^^^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...are concerned with such movies topics. For example, maybe the produced Super...
^^^^^
Line 7, column 137, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...gory of people consequently the families didnt intend to watch these movies, whil...
^^
Line 7, column 139, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ry of people consequently the families didnt intend to watch these movies, while the...
^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ets buyers in that companys society. Moreover, the director should provide a ...
^^^
Line 9, column 332, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'movies'' or 'movie's'?
Suggestion: movies'; movie's
...ers by its own without developing other movies production consideration. In addi...
^^^^^^
Line 11, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...her movies production consideration. In addition, the companys director need ...
^^^
Line 11, column 191, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...es and irrelevant to the main reasons of decreasing the number of movies viewers....
^^
Line 11, column 239, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...sing the number of movies viewers. Maybe these reviews were by the people for exa...
^^
Line 12, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...vies viewers in the companys society. Consequently, the previously demonstr...
^^^^^
Transition Words or Phrases used:
consequently, furthermore, if, may, moreover, regarding, so, then, thus, while, for example, for instance, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1884.0 2260.96107784 83% => OK
No of words: 351.0 441.139720559 80% => More content wanted.
Chars per words: 5.36752136752 5.12650576532 105% => OK
Fourth root words length: 4.32839392791 4.56307096286 95% => OK
Word Length SD: 2.8096166404 2.78398813304 101% => OK
Unique words: 155.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.441595441595 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 580.5 705.55239521 82% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 57.0286358431 57.8364921388 99% => OK
Chars per sentence: 134.571428571 119.503703932 113% => OK
Words per sentence: 25.0714285714 23.324526521 107% => OK
Discourse Markers: 8.42857142857 5.70786347227 148% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 14.0 5.25449101796 266% => Less language errors wanted.
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.182551775702 0.218282227539 84% => OK
Sentence topic coherence: 0.0720642453532 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0440026251604 0.0701772020484 63% => OK
Paragraph topic coherence: 0.0953805192798 0.128457276422 74% => OK
Paragraph topic coherence SD: 0.0432716810351 0.0628817314937 69% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 37.64 48.3550499002 78% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 14.16 12.5979740519 112% => OK
dale_chall_readability_score: 8.97 8.32208582834 108% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Maximum six paragraphs wanted.
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.