The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The number of people who attended the Super Screen produced movie has decreased but the percentage of positive reviews have increased about specific Super Screen movies have increased during the past year. The argument states that the Screen feels that the content of these reviews are not reaching the public and has decided to invest more in marketing their content to reach a greater audience.
The report has been made by the marketing team of the company. How was the report prepared? Was it a survey? If it was a survey then how many people participated and what kind of questions were asked? Were questions related to contents of the movie asked or questions relating to how popular the movies were?
The number of people who took the survey is very important to understand the decrease in viewership. If it was not a survey and the reviews were taken from websites, then the authenticity and reliability of those sites need to checked to reach a conclusion about the percentage increase in the positive reviews.
The Super Screen report says that the percentage of positive reviews for specific movies have increased in past year. Has the Super Screen company produced a far greater number of movies during the year which was watched by lesser people and a lot of those who watched reviewed it positively? The percentage of positive reviews have only increased but maybe the overall percentage of reviews have not increased. If this is true then the percentage of positive reviewers would increase and the viewership decrease which shows the company has to invest in marketing and advertising.
Maybe the company makes similar kind of movies and the content has reached a saturation point and lesser number of casual audience wants to see the same thing again and again. The company probably has made only Sci-Fi movies this year and the audience wants a variety of things. But the loyal fan base has stuck to the movies and the company are giving positive reviews, which has lead to an increase in the positive reviews. The company will have to analyse the taste of the audience and see what they have been doing differently with their movies the past year to cause a drop in viewership. If this is true then the increasing the budget for advertising and marketing would not help the company so much than investing in good quality content.
It is very important to know what type of report was prepared and what were the standards and measures it followed to decide the reason for the decrease in viewership and the increase in good reviews. If the company invests a lot of money in advertising, will it be able to mange it's expenses and still make good quality content movies? This has to be addressed before increasing the budget for advertising.
Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 474 350
No. of Characters: 2256 1500
No. of Different Words: 174 200
Fourth Root of Number of Words: 4.666 4.7
Average Word Length: 4.759 4.6
Word Length SD: 2.45 2.4
No. of Words greater than 5 chars: 165 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.571 21.0
Sentence Length SD: 9.424 7.5
Use of Discourse Markers (%): 0.429 0.12
Sentence-Text Coherence: 0.338 0.35
Sentence-Para Coherence: 0.541 0.50
Sentence-Sentence Coherence: 0.11 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 2, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
The number of people who attended the Su...
^^^^^^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ontent to reach a greater audience. The report has been made by the marketin...
^^^^^^^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tage increase in the positive reviews. The Super Screen report say...
^^^^^^^^^^^^^^^^
Line 6, column 539, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... and the viewership decrease which shows the company has to invest in marketing a...
^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...o invest in marketing and advertising. Maybe the company makes simila...
^^^^^^^^^
Line 10, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... investing in good quality content. It is very important to know what type o...
^^^^^^^^^^
Line 12, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...creasing the budget for advertising.
^^^^^^^^^^
Transition Words or Phrases used:
but, if, may, so, still, then, as to, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2306.0 2260.96107784 102% => OK
No of words: 475.0 441.139720559 108% => OK
Chars per words: 4.85473684211 5.12650576532 95% => OK
Fourth root words length: 4.66845742379 4.56307096286 102% => OK
Word Length SD: 2.51345498382 2.78398813304 90% => OK
Unique words: 182.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.383157894737 0.468620217663 82% => More unique words wanted or less content wanted.
syllable_count: 723.6 705.55239521 103% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 56.2341234838 57.8364921388 97% => OK
Chars per sentence: 109.80952381 119.503703932 92% => OK
Words per sentence: 22.619047619 23.324526521 97% => OK
Discourse Markers: 2.14285714286 5.70786347227 38% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.225226870093 0.218282227539 103% => OK
Sentence topic coherence: 0.071112308441 0.0743258471296 96% => OK
Sentence topic coherence SD: 0.078110811931 0.0701772020484 111% => OK
Paragraph topic coherence: 0.12045005202 0.128457276422 94% => OK
Paragraph topic coherence SD: 0.0709383198511 0.0628817314937 113% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.15 12.5979740519 89% => OK
dale_chall_readability_score: 7.29 8.32208582834 88% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.