Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
The author predicts that the new franchise in Plainsville will be successful based on the fact that the residents here have bought many running shoes and exercise clothing, signed up for health club memberships and the requirement for schoolchildren to join a health-related program. A number of assumptions about these facts have been made and need to be examined critically to decide if the prediction is reasonable.
It is first assumed that the strong sale of running shoes and exercise garment necessarily means that the residents in the area are living a healthy life. There are different alternative explanations for the strong sale. For example, there might be an influx of tourists to Painsville who are responsible for buying the running shoes and exercise garments. In addition, the residents might have bought the shoes and clothing as Christmas gifts for their relatives and friends in other cities. Even they bought the goods for themselves, they may not have the time and willpower to wear these shoes and clothes to exercise. Unless more evidence is available to suggest that the residents have actually exercised their bodies with these shoes and clothes, the assumptions made here do not hold.
The high membership of the health club and the full enrollment of the classes do not necessarily support the claim that the local residents live healthy life, either. It is one thing to pay for the health club memberships. It is quite another for the residents to actually show up for the health club activities regularly. The members may be too busy to actually participate in the club despite their payment for membership. Likewise, residents enrolled in those classes may not show up in all the classes when other commitments such as dating or parenting took away their time and energy. In addition, we do not know how big the health club and the classes are relative to the population sizeof Painsville. If the club and class sizes are relatively small, the membership and enrollment cannot accurately reflect the overall lifestyle of Painsville residents. It is further assumed that the children in Painsville, after the mandatory school program, will lead a healthy life and become potential customers for the franchise. It is not clear how the children and their parents would respond to such a program. Maybe due to its compulsory nature, the children do not enjoy the program and could not internalize the idea of exercising regularly. Also, the program may not last due to the opposition of the parents. Moreover, even if the children learn to live a healthy life through such a program, they may leave the town for colleges or jobs by the time they reach the age of buying the products from the franchise.
Lastly, an implicit assumption being made in the argument is that the franchise will succeed in the competition against other similar products and the other substitute services such as sportswear and health care membership. Maybe in Painsville there is already a company selling health products similar to what the franchise has to offer. Also, maybe the Painsville residents do not need the products from the franchise after being active in the health clubs or having their children involved in the health program at schools. If the franchise could not attract the customers who have already had access to these health-related goods and services, it will not be very successful in Plainsville.
Overall speaking, it is important to collect more evidence to evaluate the assumptions discussed above in order to decide if the prediction about the franchise’s success is reasonable.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 595 350
No. of Characters: 2969 1500
No. of Different Words: 249 200
Fourth Root of Number of Words: 4.939 4.7
Average Word Length: 4.99 4.6
Word Length SD: 2.707 2.4
No. of Words greater than 5 chars: 210 100
No. of Words greater than 6 chars: 172 80
No. of Words greater than 7 chars: 121 40
No. of Words greater than 8 chars: 83 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.8 21.0
Sentence Length SD: 7.879 7.5
Use of Discourse Markers (%): 0.68 0.12
Sentence-Text Coherence: 0.301 0.35
Sentence-Para Coherence: 0.492 0.50
Sentence-Sentence Coherence: 0.124 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
actually, also, first, if, lastly, likewise, may, moreover, so, as to, for example, in addition, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 24.0 11.1786427146 215% => Less conjunction wanted
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 3034.0 2260.96107784 134% => OK
No of words: 595.0 441.139720559 135% => OK
Chars per words: 5.09915966387 5.12650576532 99% => OK
Fourth root words length: 4.93888872473 4.56307096286 108% => OK
Word Length SD: 2.8117079462 2.78398813304 101% => OK
Unique words: 256.0 204.123752495 125% => OK
Unique words percentage: 0.43025210084 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 922.5 705.55239521 131% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.76447105788 114% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 51.0835550838 57.8364921388 88% => OK
Chars per sentence: 121.36 119.503703932 102% => OK
Words per sentence: 23.8 23.324526521 102% => OK
Discourse Markers: 4.16 5.70786347227 73% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.153963417025 0.218282227539 71% => OK
Sentence topic coherence: 0.0487380004922 0.0743258471296 66% => OK
Sentence topic coherence SD: 0.0505987686895 0.0701772020484 72% => OK
Paragraph topic coherence: 0.103708078286 0.128457276422 81% => OK
Paragraph topic coherence SD: 0.071990386414 0.0628817314937 114% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.6 12.5979740519 100% => OK
dale_chall_readability_score: 7.96 8.32208582834 96% => OK
difficult_words: 120.0 98.500998004 122% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.