Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the preceding excerpt, the author maintains several reasons to support the argument of why the Nature’s Way firm should expand their franchise to Plainsville. Subsequently, the reasonings are orderly enlisted to advocate that the healthy-food firm would make big profit settling down at the given town because of how healthy lifestyle of the local residence. However, this argument developed on a numerous conspicuous assumption that make it hardly justified.
First of all, by illustrating how the success of the food chain firm would be based on the healthy consumer habit of the people in town, the author puts forth the idea that the firm could sell well in such a place where people are investing in their physical fitness. In order to prove this claim’s credibility, the author should offer endorsing evidence and statistic proof that people enjoy healthy living would be stalwart customers to the firm. Even though this could be a scenario, people may use other brand’s products or simply consume home-made food, which will, in fact, drop the firm’s sales rather than increasing it. Hence, the author needs a more persuasive proof to show a strong correlation between the local residence lifestyle and the firm’s product sale.
Considering the correlation between high sales and the people’s healthy manner of living is warranted, there are also loopholes in the author’s reasoning. High sales in running shoes and exercise clothing could, on one hand, prove a healthy style of living. On the other hand, the author does not consider other likely circumstances, for example, where high merchandise sales are used for retails. It could be possible that Plainsville is a popular trading area that promotes flourishing market, which makes running shoes and gymnastic clothing sales always high and later exported to nearby areas. In this case, healthy lifestyle is not certain to guarantee the best profit for Nature’s Way firm in the future.
Similarly, elaborating on full attendance and high-demand membership of local health club and classes, the author asserts that town residents are leading an exemplary way of fitting living, which matches the Nature’s Way firm’s products and would raise their income. While people’s health conscious could be a way of interpreted, it is also merely an assumption. Popularity in local health club and classes may be owning to their paucity of fitness center branches in the village, leading to the fact that people have no different options to exercise, and must all sign up in one club and dense classes. Accordingly, the reasoning that the firm will make big profit because health club and gym classes are crowdedly signed up for is unsustainable.
Another assumption in the author’s argument is about the new generation who could be the firm’s potential customers. Building on the reason that these schoolchildren are taught fitness-for-life program and encouraged exercise frequently, the author affirms that they live under an emphasis of how important a healthy life is, that proves in accordance with the Nature’s Way firm’s product commerce. Had every child followed this way of life in the future, the argument would be plausible. Nevertheless, there is no affirmative proof that they will remain interested in frequent work-out throughout their lives. Hence, the claim ends up untenable being founded on this assumption.
In short, the judgment about whether the Nature’s Way firm sale will be promising remains questionable due to specious assumptions on the local target customer’s living habit. Further proof should be presented to render a more convincing and genial argument.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 581 350
No. of Characters: 2999 1500
No. of Different Words: 277 200
Fourth Root of Number of Words: 4.91 4.7
Average Word Length: 5.162 4.6
Word Length SD: 2.675 2.4
No. of Words greater than 5 chars: 227 100
No. of Words greater than 6 chars: 170 80
No. of Words greater than 7 chars: 119 40
No. of Words greater than 8 chars: 76 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.261 21.0
Sentence Length SD: 10.22 7.5
Use of Discourse Markers (%): 0.565 0.12
Sentence-Text Coherence: 0.309 0.35
Sentence-Para Coherence: 0.552 0.50
Sentence-Sentence Coherence: 0.078 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 10, column 427, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...ty in local health club and classes may be owning to their paucity of fitness center bran...
^^^^^^^^^
Line 16, column 75, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...er the Nature's Way firm sale will be promising remains questionable due to specious as...
^^^^^^^^^^^^
Transition Words or Phrases used:
accordingly, also, first, hence, however, if, may, nevertheless, similarly, so, well, while, for example, in fact, in short, first of all, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 3171.0 2260.96107784 140% => OK
No of words: 581.0 441.139720559 132% => OK
Chars per words: 5.4578313253 5.12650576532 106% => OK
Fourth root words length: 4.90957651803 4.56307096286 108% => OK
Word Length SD: 2.99102374665 2.78398813304 107% => OK
Unique words: 296.0 204.123752495 145% => OK
Unique words percentage: 0.509466437177 0.468620217663 109% => OK
syllable_count: 944.1 705.55239521 134% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 9.0 4.22255489022 213% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 62.3002668647 57.8364921388 108% => OK
Chars per sentence: 137.869565217 119.503703932 115% => OK
Words per sentence: 25.2608695652 23.324526521 108% => OK
Discourse Markers: 6.78260869565 5.70786347227 119% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.183301017305 0.218282227539 84% => OK
Sentence topic coherence: 0.0624232626611 0.0743258471296 84% => OK
Sentence topic coherence SD: 0.0446858887116 0.0701772020484 64% => OK
Paragraph topic coherence: 0.110405290482 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.027365369767 0.0628817314937 44% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.9 14.3799401198 118% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 14.68 12.5979740519 117% => OK
dale_chall_readability_score: 9.25 8.32208582834 111% => OK
difficult_words: 161.0 98.500998004 163% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.