Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
According to the author, Nature's Way would be a successful business in the town Plainsville, a city the author assumes is inundated with healthy living styles. The author purports this conclusion based on various statistics of the sales of health-related products, correlating sales of health-associated items with healthy-living. However, before this assumption can properly be assessed, it is essential that the assumptions which the author based his conclusion on be meticulously analyzed and the implications regarding the conclusion be thoroughly addressed.
Firstly, do the citizens of Plainsville explicitly purchase sports shoes and clothing for the purpose of exercising? Although it may seem like an obvious choice, it is not written in stone that such products are solely utilized for the purpose they created for. For instance, sports shoes can be very comfortable and something that one might wear to every place he travels to, whether it be the gym, the grocery store, or even to go out for drinks with friends, which is the opposite of being healthy (atleast temporarily). Another example is of a frugal college student who may purchase exercise clothing due to its comfort and use that clothing for both sleepwear and occasional casual wear. If the above scenarios are valid, then the assumption that Plainseville is a health concious town is substantially deteriorated.
Secondly, even if these items are purchased for the purpose of working out, then do these specific people actually eat healthy food? There are many people who exercise and disregard diet, and those who exercise by attending the activities the author mentioned could very well be some of them. For instance, a person who goes to the gym everyday, signs up for various health classes, and ties to live an active lifestyle may be consuming pizza and ice cream everyday as he does not prefer healthy food. If the company opens its business in this town, he will not be one of the customers. If such people are the citizens the company will be targeting, then the assumption of profibility based on the statistics may be precarious.
In conclusion, the assumptions of the challengers are drastically blemished due to its dependence on copious unjustified presumptions. Before the company proceeds with their business plan, adequate evidence, cogent reasoning to corroborate the claim, and meticulous review of the implications need to be done in order to further explicate the suggested proposal.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 396 350
No. of Characters: 2040 1500
No. of Different Words: 209 200
Fourth Root of Number of Words: 4.461 4.7
Average Word Length: 5.152 4.6
Word Length SD: 2.951 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 127 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.4 21.0
Sentence Length SD: 8.065 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.317 0.35
Sentence-Para Coherence: 0.537 0.50
Sentence-Sentence Coherence: 0.104 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 9, column 337, Rule ID: EVERYDAY_EVERY_DAY[3]
Message: 'Everyday' is an adjective. Did you mean 'every day'?
Suggestion: every day
... instance, a person who goes to the gym everyday, signs up for various health classes, a...
^^^^^^^^
Line 9, column 458, Rule ID: EVERYDAY_EVERY_DAY[3]
Message: 'Everyday' is an adjective. Did you mean 'every day'?
Suggestion: every day
...le may be consuming pizza and ice cream everyday as he does not prefer healthy food. If ...
^^^^^^^^
Line 11, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... on the statistics may be precarious. In conclusion, the assumptions of the ch...
^^^^
Transition Words or Phrases used:
actually, first, firstly, however, if, may, regarding, second, secondly, so, then, well, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2100.0 2260.96107784 93% => OK
No of words: 396.0 441.139720559 90% => More content wanted.
Chars per words: 5.30303030303 5.12650576532 103% => OK
Fourth root words length: 4.46091344257 4.56307096286 98% => OK
Word Length SD: 3.02775461023 2.78398813304 109% => OK
Unique words: 216.0 204.123752495 106% => OK
Unique words percentage: 0.545454545455 0.468620217663 116% => OK
syllable_count: 654.3 705.55239521 93% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 46.4973117503 57.8364921388 80% => OK
Chars per sentence: 140.0 119.503703932 117% => OK
Words per sentence: 26.4 23.324526521 113% => OK
Discourse Markers: 7.73333333333 5.70786347227 135% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.18697922663 0.218282227539 86% => OK
Sentence topic coherence: 0.0629118206084 0.0743258471296 85% => OK
Sentence topic coherence SD: 0.0469363737685 0.0701772020484 67% => OK
Paragraph topic coherence: 0.106524532183 0.128457276422 83% => OK
Paragraph topic coherence SD: 0.0498456319157 0.0628817314937 79% => OK
Essay readability:
automated_readability_index: 16.7 14.3799401198 116% => OK
flesch_reading_ease: 36.63 48.3550499002 76% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 13.76 12.5979740519 109% => OK
dale_chall_readability_score: 9.15 8.32208582834 110% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.